Thursday, August 15, 2019
Interpersonal Essay
In this new school year, I come to the HKBU College of international education for studying. I find my first new friend in here, a girl who called Evelyn. And my topic of this reflective paper is about the relationship between my new friend Evelyn and me. I met Evelyn on 17th September, my first school day in CIE. I remembered that was Evelyn says hi to me first and she sit next to me. This situation really applies the self-fulfilling prophecy I learnt in my IPC lesson. It is because I have asked Evelyn that why she would chose to say hi to me but not the others. She answers that it is because she predicts me is friendly at first. Then she acted as if I was a friendly person. As she acts toward me, I become comfortable and friendly. At the end, she observes my friendliness, and this reinforces her belief that I am in fact friendly. In the result, we really become friend. Also, I think our relationship is dyadic consciousness. It means that we are two persons think of ourselves as pair. Our relationship becomes more involved, individuals sacrifice our own desires for the well-being of the relationship. For example, Evelyn can give up her time to help me do the photocopy and she is willing to share her notes with me. Our relationship really not developed on the benefit or goal. This new relationship between Evelyn and me can also apply the Johari Window Model. In these past few months, I found that my open self which is known to Evelyn become larger and larger. At the very beginning, she only knows what my name is and where I live, or how many family members I have. And now, Evelyn already knows that which my favourite music group is. Also know that I hate chocolate but love mango. Moreover, she knows that I am good at Chinese Dance and I am a rowing club member. Evelyn can also find the blind self of me. It is I am really good at giving comfort to my friends and I will tell many principle of life to friends. Besides of the above, Evelyn and I have really different personalities. She always tell me that my acting really like a mother or elder sister. It is because I will help her solve the problems, remind her which things she need to do. Therefore, I think it can apply the parent self on me and apply the child self on Evelyn. I always give the direct responses to Evelyn and sometimes I will be critical. However, we can have a complementary transaction through our communication. Evelyn will seek help from me, and then I will help her solve it or give some suggestions. Both of us are satisfied. In our every conversation, the nonverbal communication is always applied on it. We will use the emblems such as the sign. And the S-O-F-T-E-N formula is always applied in our communication too. I will come to school with Evelyn every Tuesday, Wednesday and Thursday. We set the meeting place at Tai Wai Station. Every time when Evelyn saw me, she gave me a big smile first. Then I will see her run to me from far away. When we start our topic, Evelyn always show her interest to listen and she always look at my eyes. And sometimes she will nod her head. It really makes me feel that she is listening to me and it will not make her feel bored. To me, Evelyn is a really good listener. All the thing she will do is listening but not hearing. We will use the Whatspp or phone call to communicate when we are not staying together. If she has something want to tell me, she will give me a feedforward message first. Most of the time she will send a message to me like ââ¬Å"Kata, I have some interesting thing want to tell you. I will tell you on the train at tomorrow.â⬠Actually the things she wants to tell me are not really important or serious. Maybe she will just tell me that she saw a handsome guy on the street yesterday, she always love to give a feedforward message to me first. During the communication, we can both get the feedback from the others and we will share our opinions. However, the interpersonal communication concept I can mostly applied in our communication is the Gender Communication. It is because our range of talking topic is really large. I remembered that there is a day I go shopping with Evelyn and a friend who is a boy. The topics we talked are jumping and jumping. We discuss at the clothes first, and then when I saw the yogurt, we change the topic to food suddenly. If I have a phone call, I still can listen to Evelyn then catch up the conversation after I finished the call. It really shows that women are multitrack, we can talk about several subjects at the same time. But our boy friend becomes confused from our conversation. Therefore, he will let us keep our talking continue. If he has any question from our conversation, he will ask us. Up to now, I think the relationship between Evelyn and me is developed quite well. Everything is good, at least we still not yet have conflict. And I will find some method to prevent the conflict happen in the future. I will have both empathic, objective and active listening from every conversation with Evelyn. Keep using the S-O-F-T-E-N formula with my friend every day. Also, I will try my best to apply more Adult self but not the Parent self. I will keep my Parent and Child under control. It is because we are symmetrical relationship. I wish we can be more factual, gather information, analytical and reasoning, objective and look for practical solutions. We should have more thinking and behave calm. Therefore, our relationship can be better and keep longer.
La Shampoo
La Shampoo is a high quality and more expensive product that has the same marketing strategy over years. From 1989, the line start to slowly decline its sales. The ad agency tried to develop new look campaign, but this solution did nothing for La Shampoo sales and customers didnââ¬â¢t even noticed the change. Caroline, the brand manager wanted a new marketing plan to improve the sales and increase the market share, not to just keep the product remain on retailerââ¬â¢s shelves.She made a marketing meeting with Eric, her product sales manager, and Beth, the representative of the advertisement agency that held La Shampoo account, to discuss their recommendation. 1. Compete on Price : Ericââ¬â¢s solution is to reduce prices permanently as long as long term plan to save major accounts that in danger. Eric argued that the brand will died if we didnââ¬â¢t act very quickly and he saw his solution as a rescuer. Reduce prices is very helpful solution in supporting sales reps and in crease sales volume at least for short time ,but it is not good in building the brand and increasing the brand market share for many reasons .First of all, competing in the price could be very dangerous if other brands lower their prices too specially if they are offering benefits La Shampoo canââ¬â¢t provide, like ââ¬Å"beautiful hair from natural sourcesâ⬠. Secondly , price- driven consumers are not loyal ,so they will go with another brand that is cheaper. 2. Strong Brand Campaign : Bethââ¬â¢s solution is to create new advertisement campaign. This solution seemed better to improve sales ,but there is still no specific changes Beth suggested to repositioning La Shampoo on the customersââ¬â¢ minds.This solution is good if the marketing researches found out the causes of the salesââ¬â¢ decline. Then the new advertisementââ¬â¢s campaign should focus in repairing La Shampoo image and correcting the mistakes that happened in the previous years. So to obtain this so lution marketing researches should be done deeply to better understanding customers . Facts About the Brand: * Brand that has been used mostly between its competitors in the category for two decades must have strong brand equity. * La Shampoo has boor brand management ,because they went from the problem to the solution without auses diagnosis. * Restaging the brand will require a lot of resources. * The alternative proposed by Marni Shin are likely to be too late , the competitor already filled the shelves with such a product . My Recommendations: After doing all researches and surveys needed on the target segment which I think is better to be women between ages of 15 to 50, I suggest two marketing strategies. The first one is for the existing customer base who still buy the product and doesnââ¬â¢t like changes.The other one is for attracting new customer by introducing some values La Shampoo can produce to them. These two plans should consider the following: * * In doing the res earches , should make sure about asking the right question to know the attitude for loyal and former users. * Todayââ¬â¢s customers are very sensitive about the values they will get for each dollar they pay. So the advertising campaign must focus on the benefits consumer will have by using the brand such as healthy hair and easy style getting. La Shampoo slogan ââ¬Å"For the Look and Feel of France â⬠is meaningless for the current environment, the people now donââ¬â¢t want to look French. * Some new trails and usages must be found for the brand to communicate them in the new ad campaign. * Keep some product lines without any change for whom already use the product and to keep the base customers. * The new advertisements should support La Shampoo in tapping new customers and protect the current users.
Wednesday, August 14, 2019
A Clockwork orange essays research papers
At the start of A Clockwork Orange, you are introduced to Alex and his droogs. They are at a milkbar drinking milk-plus. Milk, plus types of drugs that enhance Alex and his droogs ultraviolence, which is the main backdrop to the story that leads to other psychological events. Drug addiction is a complex disorder that is compulsive and often uncontrollable. This is a chronic relapsing disorder, and treatment for drug addiction is about as effective as treatments for chronic medical conditions. Ã Ã Ã Ã Ã Next Alex goes to a home in the country for a surprise visit of the ultra-violent kind. To persuade the wife of the house to let him in, Alex uses an intrinsic approach, pretending to be a helpless fellow in need of a telephone. This is a behavior used to fulfill an urge of Alex's, which is ultra-violence. Ã Ã Ã Ã Ã Later on back at the milk bar, or Korova, Alex smacks his brother for behaving inapropriately, saying, "...For being a bastard with no manners. Without a dook of an idea about how to comport yourself public-wise, O my brother." So at this point Alex is using positive punishment. Ã Ã Ã Ã Ã Alex heads to his house where he stays with his Dad and Mum. His mother, an older woman, has purple hair. This could be from the natural aging process of the eye, making his Mum think her hair is possibly silver or blond, when instead is a deep purple. But, then again, this movie might as well be using an artistic approach, and the hair color could reflect on the fashion of the near future. Ã Ã Ã Ã Ã Alex goes in for treatment to cure his ultra-violence. The treatment is a conditioning method where he is to watch terribly movies with his eyes held open. After many, many views Alex gets sick at the slightest hint of any voilence or sex. Ã Ã Ã Ã Ã Alex is put on stage where he is to be used in a demonstration. A man walks out, toward Alex. He begins to yell at Alex, then gets violent.
Tuesday, August 13, 2019
Earth's atmosphere, Clouds, and Air pressure and Wind Assignment
Earth's atmosphere, Clouds, and Air pressure and Wind - Assignment Example It keeps the temperature balanced within 24 hours as well. At different temperatures, the atmosphere is further subdivided into layers beginning from the Earthââ¬â¢s surface where troposphere lies between 7 to 14 kms followed by the stratosphere reaching the 50-km altitude. This layer is conducive for airplanes due to stability and with increasing temperature, only minimal amount of water vapor and other components may be detected. On top of the stratosphere is the mesosphere about 30 km in thickness which, due to unstable winds and temperature, experiences a certain degree of coldness. Within 80 to 85 kms from the ground begins the region of the thermosphere that spans a width of about 560 km or greater where it is possible for radio waves to be reflected during communication via radio system. Types of Clouds Clouds are generated every time the atmosphere becomes saturated with water vapor to the point they are unable to contain it in excess that phase change from vapor to liquid for water necessarily takes place during condensation stage of the water cycle. These clouds are massive by several millions of tons in weight and are classified based upon their physical appearance and altitudes. On the basis of the way they look in the sky, stratus clouds refer to the type which may be seen as flat sheets among low to high-level clouds. Another type under this classification are the cumulus clouds which are puffy, lumpy, or wavy and when enormous in size could form into towering vertical clouds with a potential to generate thunderstorm. Cirrus clouds, the third type, are known to be high and thin and cold at high levels, being made of ice crystals rather than water droplets. With reference to how high they could get from the ground level, clouds come in five types namely ââ¬â high-level clouds, medium-level clouds, low-level clouds, moderate-vertical clouds, and towering-vertical clouds. It is quite interesting to find out that heavy rain, snow showers, and s now can be created with both the towering-vertical clouds and the moderate-vertical clouds. Air Pressure and Wind Systems When air exerts force on a particular area of the Earthââ¬â¢s surface due to the airââ¬â¢s weight then an atmospheric pressure emerges. This pressure increases as the layer of air becomes thick and this occurs at low altitudes whereas high places encounter low atmospheric pressure for having thin air around. A mercury barometer is the device used to measure air pressure in inches or millimeters. Wind, compared to still air, is identified with gases in motion and in our living planet, the mere flow of air is called wind. A ââ¬Ësolar windââ¬â¢, however, is caused by the flow of gases or particles from the sun in the outer space. Winds go by different names depending on their speeds and how long they stay on a particular spot. Gusts, for instance, are known as short bursts of fast winds, breeze for the light ones, whereas squalls are those with great str ength that last in a minute. Typhoon, hurricanes, storms, tornadoes, and cyclones are some other names given according to the windââ¬â¢s nature of existence and they normally take place with high pressure differences beyond 200 miles per hour. Either hot rising air with low pressure or cool dropping air with high pressure
Monday, August 12, 2019
Learning Theories Paper Essay Example | Topics and Well Written Essays - 500 words
Learning Theories Paper - Essay Example he constructivist theory allows for a more dynamic role on the part of the learner by engaging him/her actively to analyze, conceptualize and synthesize the current objective in light of the previous knowledge by forming constructs. A constructivist classroom is a dynamic and ââ¬Ëhappeningââ¬â¢ place where most of the learning process is carried out by the students themselves, with the teacher merely facilitating by putting forth queries that keep up a healthy classroom discussion. The teacher always makes the students recall any previous knowledge they might have, and shares the learning objective to be achieved. Student input is invited as to how the object might be achieved by following certain success criteria. The query put across to the class is ââ¬ËThis is what weââ¬â¢ll learn today; how do you think we might go about learning it?ââ¬â¢ Active participation from all members of the class, individually as well as in groups, enables the class to reach a conclusive construct regarding the learning objective at hand. Group formation not only instils the value of teamwork in the class, it also reinforces respect for a differentiated working environment having students belonging to various academic, social and cultural backgrounds. The teacher always bears in mind that individual studentââ¬â¢s faith and background has a significant effect on the extent of their learning capability and subtly tries to maximize it. He encourages each student to give their response and ask questions, however insignificant they might seem, hence facilitating the emotional fulfilment of the class The constructivist theory impacts the students positively. Repeated application of constructivism enables the student to acquire knowledge that is multidimensional while transforming them into confident, original, responsible and creative individuals. The teacher looks out for misconceptions which are evident as a result of discussion and guides the students in the right direction of questioning. In
Sunday, August 11, 2019
Motivational interviewing Essay Example | Topics and Well Written Essays - 3000 words
Motivational interviewing - Essay Example Asmaââ¬â¢s case offers a practical example that motivational interview, which is client centered, assists the client to know her problems and develop appropriate solution to tackle the issues at hand. Motivational interviewing can be described as a client centered and directive style of counseling that is aimed at bringing behavioral change by assisting clients to explore, analyze and resolve difficult conditions. When compared to other types of counseling techniques, motivation interviewing is goal oriented and focuses directly on options that are available for behavioral change. The analysis and resolution of the difficult condition facing the client is the main focus of eliciting behavioral change (Longshore &Grills,2000). Motivational interviewing, which applies the trans-theoretical model of change, promotes behavioral change by terminating unhealthy behavior or adopting healthy behaviors through six stages of behavioral change. These are preparation, action, relapse, contemp lation, maintenance and pre- contemplation. Motivation to change is stimulated by the client and is not imposed by other people such as counselors. Other motivational approaches stress on persuasion, coercion, and constructive confrontation but unlike motivation interviewing, they fail to mobilize and identify the intrinsic values and goals that are essential to stimulate clientââ¬â¢s behavioral change. In motivation intervention, a clientââ¬â¢s readiness to change is a gradual product of interpersonal relationship and so a therapist should be responsive and highly attentive to the motivational signs of the client. In motivation interviewing, therapeutic relationship is like a partnership which is aimed at creating a positive environment for change (Miller &Rollnick,1991). Substance abuse has become a disturbing and dangerous contemporary trend that has affected the political, social and economic lives of people. Its implications are far fetching and many stakeholders have pro posed appropriate measures to curb it. One of the concrete measures of eradicating substance abuse and minimizing its effects is to assist people to change their attitudes and behaviors towards its use and develop habits that will deter them from using drugs. Motivation interviewing has become an essential tool of assisting people to minimize drug intake or stop the vice altogether (Block &Wulfert,2000). As a group, our role is to apply motivation interviewing principles in eradicating and minimizing the impact of substance abuse. The name of our client is Asma. Our group consists of four members, who work as a team in assisting substance abuse clients to come out of the condition through motivational interviewing. The members are Fadumo, Glyn, Sharon, and Perpetua. Fadumo played a key role by choosing an appropriate culture that the group would draw the client from. The culture chosen was Somali culture. Glyn managed to make appropriate arrangements for the meeting and later inform ed the members about it. Sharon managed to observe the interviewing environment, detected the mistakes for correction and recorded the interview. Perpetua was mandated with the role of managing issues involved with recording of the interview and communication issues such as managing email communication. The client approaches the group to assist her to stop taking substances. As
Saturday, August 10, 2019
Ecotourism Essay Example | Topics and Well Written Essays - 1500 words
Ecotourism - Essay Example The World Tourism Organization (WTO) (n.d., p.4) defines ecotourism as a form of tourism having the characteristic of a ââ¬Å"nature-based form of tourismâ⬠that attracts travellers who are seeking to visit natural spots, especially those that have preserved their ââ¬Å"traditional cultures and natural sceneries.â⬠Other characteristics of ecotourism are the following: (i) ââ¬Å"contains educational and interpretation features; (ii) organised for small, locally-owned businesses and foreign operators that organised ecotourism tourism tours for small groups; (iii) lessens the negative effect on the natural and socio-cultural environmentâ⬠(WTO, n.d., p.4). Ecotourism opens vast opportunities to local areas and small-sized companies, which eventually improves the status of living (WTO, n.d., p.5). It also encourages the local communities and tourists on paying attention to environmental preservation, especially nowadays in which the impact of environmental destruction is highly apparent (p.5). Argument: Ecotourism as a Minor Market Segment Ecotourism has found a competent position in a niche market within the tourism industry where it is being run by certain market forces and policies (Wood, 2002, p.10). In the market, ecotourism is usually being promoted as nature tourism (p.10). Nevertheless, this small, but gradually growing market segment is being developed to become a key driver of growth in the tourism industry.... In the market, ecotourism is usually being promoted as nature tourism (p.10). Nevertheless, this small, but gradually growing market segment is being developed to become a key driver of growth in the tourism industry. Still, there is a growing concern over the social and environmental policies and programs that nations implement to support ecotourism. Some nations are determined to enforce socio-environmental policies and programs for the improvement of ecotourism, but other nations are not that stern to implement such programs and policies (Wood, 2002, p.10). As a consequence, there is a variation with regard to how nations interpret ecotourism, and why it is deemed a major or minor sector of the tourism market in different nations. Ecotourism is under nature tourism, but it is as well connected to rural and cultural tourism. Most often, ecotourism is categorised as a small-scale tourism, since it caters only a limited number of tourists with them, seeking for the services of small tour groups and hotels; these hotels are those that have no more than 100 beds usually owned by small and medium-sized companies (Wood, 2002, p.11). Ecotourism is a market segment that focuses on the accommodation of small groups, hence, guiding them to natural areas in a way that is educational enough for them to realise the value of the place (p.11). Ecotourism in the UK There is not much of information with regard to the sector of ecotourism in the UK. Most of the time, the information is more on the tourism industry as a whole and not on ecotourism as a major part of the industry. Nevertheless, it has been stated that ecotourism comprised 20% of the entire tourism market (Hodgson, 2012). With this
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